Capital One Future Gallery: Personal Data


BigNoodle collaborated with Physical Experience Design team at Capital One, for the first installation at Future Gallery located in Capital One building in San Francisco. The installation constructs its concept around personal data and emphasizes the trade-offs in privacy, security and convenience.

The core experience questions what guests value when it comes to their own personal data. Guests walk into a space and their attention is drawn to a pedestal in the center of the room. As they approach the pedestal, a question appears on the wall prompting guests to choose between security, privacy, or convenience, in relationship to each other. Visual particle filters dynamically change as guests navigate between choices. Votes are cast and immediately reflected in a data visualization along with previous guests submissions.

Client: Capital One (Physical Experience Design)
Agency: BigNoodle
Role: Creative Technologist